GET Cities
2023
Website Design & Development
Branding Guidelines
Created in collaboration with the Content Queens agency.
The Website Redesign
This project was a true team effort with Content Queens, bringing together strategy, writing, design, and development to give GET Cities a powerful new digital home. I collaborated closely with a copywriter, project manager, and the client to redesign and build a modern 12-page website that feels both fresh and functional.
We had recently revamped GET Cities' brand identity, so this site was all about bringing that vision to life online. From bold gradients and halftone photo treatments to thoughtful layout choices that guided the user journey, every detail was intentional. The result? A site that not only reflects the movement and momentum of GET Cities, but also makes it easy for visitors to find what they need and feel inspired while they do it.
Branding Guide
After the Content Queens team worked to refresh the GET Cities branding, it. was my job to put it together in a clear and consise branding guideline document. This included providing explanation for the choices behind the refresh and giving examples of how it should be used going forward. I even detailed do and don't for social media practices.