Logos
& Branding
Helping small businesses transitions from DIY to "OMG" through authenticity and strategy.
Whether you're a solopreneur or a team of 25, looking the part makes a big difference to your customers. Most potential clients make a judgment about your business, based on first impression visuals, within 3-7 seconds. When you have cohesive branding that resonates with them, they trust you 3x faster without even talking to you.
Stop missing out on sales because your logo sucks.
Unlimited Edits
your unforgettable visual identity
A branding project with EADco. is perfect for you if...
You are ready to have a logo that resonates with your audience and represents your biz authentically.
You need a budget-friendly option that will still catch the eyes of your customers and stand out from competitors.
You want a design partner you can count on for updates, later additions to your brand, and answers to all your design questions.
LET'S GET RIGHT INTO IT
Branding Options & Pricing.
In an effort to be budget friendly, all branding projects are 100% customizable, so you don't pay for what you don't need.
All projects start with a logo, typography, & a color palette. Your branding can be beefed up with optional add-ons that best suit your business's needs.
The Starter Brand includes:
Fully Custom Logo
4 to 6 Swatch Color Palette
2 to 3 Fonts and Pairings
One Page Style Guide
Total Cost
Value
$500+
$150+
$150+
$200+
$1000+
$750
What about add-ons?
Al la carte add-ons are available to enhance your branding package and build it into exactly what you need. Whether you just need a couple more logo variations or a collection of illustrations, we can tackle it.
Not sure what add-ons you might need? Book a free 30-min discovery call to chat about it!
Branding Add-Ons:
Logomark
Logo Variations
Icons
Simple Elements
Complex Illustrations
Branding Guidelines Document
Social Media Templates
Letterhead
Print Design for branded merch
Price
$150 each
$200 each
$50 each
Varies
Varies
$450
$75 per 15
$50
Varies
STEP TWO: moodboards
Moodboards really have their own step?? Yes, this step will determine the direction of the entire project and ensure we are on the same page from the very start!
Moodboards
To kick off the design phase, I'll assemble a few mood boards with pre-existing graphics to inspire and help guide the direction of the project. The one we land on will serve as the inspiration for the whole project.
Moodboards are delivered in black and white with a color palette on the side to help prevent color bias and promote authentic evaluation of the image's content.
If you have inspiration of your own, I can create a moodboard based on it for you in this step.
THE branding PROCESS
STEP THREE: design and refine
Design Brand Base
I’ll get started on designing 2-3 logo options, select type options, and craft a few color palettes for you to review. We can even jump on a call to discuss what you do and don't like about them. Once you pick one that you want to move forward with, I'll make all the revisions needed to get it PERFECT.
Design Add-Ons
If you have any add-ons, we'll tackle those next in the same process of create, review, and revise.
Revisions
All your files will be accessible through a shared google drive folder that is easy to navigate and makes reviewing a breeze. This is also where your final files will be delivered.
THE branding PROCESS
STEP FOUR: deliver your files
Delivery
You’ll receive all final logo files and brand assets in versatile, high-quality formats. That includes vector files for printing and scaling, as well as web-ready files (.PNG, .SVG, and .JPG) for digital use.
I’ll organize everything into a clean, easy-to-navigate folder so you know exactly what’s what. If your package includes templates or documents, those will be delivered in editable formats like Canva, Google Suite, or PDF depending on your needs.
THE branding PROCESS
WHAT to EXPECT
STEP ONE: a little chat
Discovery Chat
I kick off every project with a get-to-know-you call. This can be a coffee date or a zoom chat, but what's important is gaining a deep understanding for where your business is right now, and where you want to see it go. Knowing what drives you and your strategy behind-the-scenes will give me a lot of insight about what your branding needs!
Competitor Research
After talking with you, I do a deep dive on what aesthetics and symbolism appeals to your ideal customer so that you can relate to and attract them more easily.
Once I have a clear picture of your biz and your market's expectations, I'll be able to jump into crafting your eye-catching brand!
THE branding PROCESS
Check out past branding projects.
FAQs
To kick things off smoothly, I’ll need a bit of insight into your business: what you do, who you serve, and your goals for your brand. If you already have any inspiration, mood boards, or existing visuals, feel free to share those too! Once you book, I’ll send over a simple questionnaire that helps us both get on the same page.
Most branding kits are completed in about two weeks, depending on your availability for feedback. You’ll get a full timeline once we kick things off, so you’ll know exactly what to expect.
Yes, as long as you’re happy with your logo and it’s in high-resolution vector format, I can build a full brand identity around it. If your logo needs a little love or refinement, I can refresh it as part of your project too.
Most of the time, your package price covers everything. If we ever run into anything outside the agreed scope (ike extra brand elements, specialty file formats, or last-minute additions) I’ll always check with you first before moving forward.
One thing to note: if your brand calls for premium fonts that require licensing, you’ll be responsible for purchasing those separately. I’ll guide you on exactly what you need and where to get it, so there are no surprises.I like to keep things collaborative, but simple! You’ll need to be available to review proofs, give feedback, and answer a few quick questions as we move through the design process. Timely responses help us stay on schedule, and I’ll guide you every step of the way.