Wack-A-Doo Hot Sauce
This project involved creating a vibrant and playful brand identity for Wack-a-Doo Hot Sauce. I developed a custom logo that captures the brand's energetic personality while reflecting the fluidity of the product. A bold color palette with playful shade variations was selected to complement the brand's fiery nature.
I designed eye-catching labels for six different sauce flavors, offering both transparent and black background options for maximum versatility. To complete the brand experience, I created business cards that align with the overall brand aesthetic. This project demonstrates my ability to create a cohesive brand identity that is both visually appealing and strategically effective.
2024
Logo & Visual Identity
Print Design, Business Cards | Labels
Wagoner, OK
Wackadoo is the hot sauce that doesn’t play by the rules. With a personality as wild as its flavor lineup, the brand bursts with offbeat charm, playful boldness, and just the right amount of chaos—because bland just isn’t in their vocabulary.
Branding Suite
The Wackadoo Hot Sauce brand is all about flavor that surprises—and the design brings that same energy. Inspired by the fluid shape of hot sauce in motion, the custom logotype was hand-crafted using five different liquid-style fonts to create something totally unique and full of personality. The color palette was chosen with intention: bold, vibrant hues that not only complement the sauces themselves but also make the transparent labels pop on the shelf. A diffused star element adds the finishing touch, symbolizing the unexpected burst of flavor in every bottle and the playful, wacky vibe at the heart of the brand. It’s a full-flavor, high-energy suite made to stand out.
Packaging Design
I love collaborating with amazing people to create designs that feel true to them and their vision. If you’re working on something special and think we’d be a great fit, I’d love to hear about it.
Let’s connect and see where your ideas take us!
Working on this project was such a joy!
