Wack-A-Doo Hot Sauce
2024
Logo & Visual Identity
Print Design, Business Cards, Labels
Branding Suite
The Wackadoo Hot Sauce brand is all about flavor that surprises and the design brings that same energy. Inspired by the fluid shape of hot sauce in motion, the custom logotype was hand-crafted using five different liquid-style fonts to create something totally unique and full of personality. The color palette was chosen with intention: bold, vibrant hues that not only complement the sauces themselves but also make the transparent labels pop on the shelf. A diffused star element adds the finishing touch, symbolizing the unexpected burst of flavor in every bottle and the playful, wacky vibe at the heart of the brand. It’s a full-flavor, high-energy suite made to stand out.
Packaging Design
For these product labels I was really strategic with the colors for each sauce, taking into account how the color of the label would pair with and contrast with the color of the hos sauce inside it. The background of these labels were designed to be transparent so that you could get an even better view of the incredibly tasty sauce packaged inside, so the colors of the info standing out against that sauce was extremely important. I think we struck the perfect balance, which inspired the colors for the whole branding.