Harley Jacelyn Photography
Designing the brand for Harley Jacelyn Photography was like bottling up sunshine—her bubbly energy and artistic spirit made this project an absolute joy from start to finish. I created a custom branding package that feels as lively and expressive as Harley herself, including a full logo suite with three variations, custom typography, playful design elements, mood boards, mockups, and a detailed brand guidelines sheet to tie it all together. Everything was designed to help her show up confidently, creatively, and with total consistency.
After presenting two original concepts, Harley chose the hand-lettered direction—which inspired me to design a completely custom font to match. From there, I let the loops and curves of the logo inform a set of signature brand elements that feel fluid, fun, and unmistakably her. The color palette was pulled directly from her brand and client photography, giving it a personal and heartfelt touch. The final result? A vibrant, personality-packed identity that captures Harley’s warmth, creativity, and the joy she brings to every frame.
2025
Branding Package: Logo + 3 Variations, Colors, Custom Typography, Elements, Mockups, Mood Board, Branding Guidelines Sheet & Presentation
Design:
Emaline Audra
A vibrant, playful brand for a fun-loving photography business, blending bold feminine colors with lively curves to reflect its dynamic young founder.
The Logo Suite
I created four different logos so that Harley has plenty of options for watermarking her photos and other marketing uses. There are four diferent orientations (horizontal, vertical, centered, and circular) so that she won't be limited when her business grows. She will already have options for website headers and custom circle stickers, or anything she may need. All the logos were provided in a png and an editable svg format to make creating her own materials in Canva super easy, if needed.
Branding Guide
I love collaborating with amazing people to create designs that feel true to them and their vision. If you’re working on something special and think we’d be a great fit, I’d love to hear about it.
Let’s connect and see where your ideas take us!
Working on this project was such a joy!
