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Harley Jacelyn Photography

2025


Branding Package: Logo + 3 Variations, Colors, Custom Typography, Elements, Mockups, Mood Board, Branding Guidelines Sheet & Presentation


Design:

Emaline Audra

I had the pleasure of creating a custom branding package for Harley Jacelyn Photography that truly captures her bubbly, fun personality and artistic style.


The package includes everything needed to bring her brand to life: a logo with 3 variations, custom typography, playful design elements, a mood board, mockups, and a comprehensive branding guidelines sheet.


After presenting Harley with two initial concepts, she chose the hand-lettered design, which inspired me to create a custom font to match the logo. I then drew from the logo’s loops and curves to design unique elements that bring an extra layer of playfulness to the brand.


To ensure the color palette felt authentic, I pulled color inspiration from a selection of Harley’s brand photos and client photography. This gave the palette a personal touch while keeping it aligned with her artistic style.


Overall, we created a branding package that reflects the vibrant, fun energy of both Harley and her photography business—perfectly capturing her bubbly spirit in every detail!

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