Visual Identity

A strong visual identity is essential for building brand recognition and making a lasting impression. My visual identity packages are designed to help your small business stand out from the competition.

I'll work closely with you to develop a cohesive visual system that reflects your brand's personality and values. From color palettes to typography, and imagery, I'll create a visual foundation that will elevate your brand and set the tone for all your business's visual assets. It creates strong parameters for what your website and marketing materials should look like.

Having strong visual identity guidelines is very important if you plan to have multiple people creating graphics for your business, such as offices in different locations managing separate social media accounts that should both portray the brand in the same way.

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	Starter	Pro
Branding Guidelines	One-Pager	Comprehensive Slide Deck
Typography Selection	✔	✔
Color Palette	✔	✔
Imagery Aesthetic	✔	✔
Mood Board	✖	✔
Custom Elements	✖	✔
Custom Pattern	✖	✔
Template Kit	✖	✔
Avg. Rate	$300	$700

Print Design

	Average Delivery Time	Average Design Rate
Packaging	4 weeks	$500
Stationary	2 days	$75
Menu	2 weeks	$200
Large Sign	1 week	$100
Brochure, Flyer, Poster	1 week	$85 each
Business Card	2 days	$50 each

I've spent years turning plain paper into something extraordinary. From sleek business cards that make a statement to eye-popping brochures that wow your customers, I've done it all. I love the challenge of taking your ideas and transforming them into designs that perfectly capture your brand's personality.

I'm not just a designer, though. I’m your print project partner. Need help with the nitty-gritty details of ordering? I’ve got you covered. I’ll make sure your prints arrive looking fantastic and on time. Let's work together to create print materials that not only look great but also help your business thrive.

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	Essential	Growth	Impact
Pages	up to 3	up to 7	up to 12
Forms	One	Three	Five
Rounds of Revisions	Unlimited	Unlimited	Unlimited
Technical Support Post-Launch	2 weeks	3 weeks	4 weeks
Search Engine Optimization	Basic	Basic	Advanced
Mobile-Friendly	✔	✔	✔
Analytics Integration	✔	✔	✔
CMS Training	✔	✔	✔
Blog/News	✖	✔	✔
E-Commerce	✖	✔	✔
Starting Rate	$1500	$3000	$5000

As a small business owner, you've got a million things on your plate. Between managing your team, keeping customers happy, and staying on top of the latest trends, it can feel overwhelming. That's where I come in. Let me handle the tech side of things so you can focus on what you do best. I specialize in crafting websites that not only look great but also work hard for your business.

My websites will help you:

Attract new customers: Stand out online and capture the attention of your target audience.
Build trust and credibility: Establish your business as a reliable and professional choice.
Increase sales and revenue: Convert website visitors into paying customers.
Enhance customer engagement: Foster relationships with your audience through interactive features.
Improve search engine visibility: Get found by potential customers through effective SEO.

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Web Design & Dev

Web Redesign & Maintenance

Website Redesign

Is your website looking a little tired? Let's give it a fresh coat of paint (and some serious functionality upgrades)! I'll work with you to create a website that not only looks amazing but also helps you achieve your goals. We'll focus on building a site that's easy to navigate, looks great on all devices, and clearly communicates your brand message.

Here's what you can expect from my website redesign process:

A deep dive into your business: I'll get to know your brand inside and out to ensure the new website perfectly represents you.
A stunning, custom design: Your website will be unique and eye-catching, with a focus on user experience.

Website Maintenance

Keeping your website up-to-date and running smoothly is essential for success. Let me handle the technical stuff so you can focus on your business.

My website maintenance services include:

Regular backups and security updates to protect your site
Fast loading times and optimal performance
Content updates and fresh content ideas

I'll be your website's personal assistant, making sure everything runs smoothly and looks great.

REDESIGN	Refresh	Overhaul
Aesthetic Changes	✔	✔
Mobile Optimization	✔	✔
Improved Navigation	✔	✔
Layout Changes	Basic	Enhanced
Reworked Site Flow	✖	✔
Content Refresh	✖	✔
New Section Additions	✖	✔
Starting Rate	$1000	$2000

MAINTENANCE	Essential	Comprehensive
Analytics Reporting	✖	✔
SEO Updates	✖	✔
Content Updates	Basic	Enhanced
Performance Monitoring	✔	✔
Security Updates	✔	✔
Regular Backups	✔	✔
Monthly Rate	$200	$300

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Logos

	Starter	Pro
Consultation Meeting	✔	✔
Number of Logo Concepts	2	3
Number of Revisions	3	Unlimited
File Types	PNG, SVG, JPEG	PNG, SVG, JPEG, AI
Color Variations	Light and Dark	Light and Dark
Orientation Variations	Horizontal and Vertical	Horizontal, Vertical, & Logomark
Usage Guide	✖	✔
Alternative Logo Style	✖	✔
Avg. Rate	$350	$600

Your brand deserves a logo that leaves a lasting impression and I know how important a strong logo is for a small business. It's the face of your company, the first thing people see, and it can make or break a first impression. That's why I'm passionate about creating logos that not only look amazing but also perfectly capture the essence of your brand.

A great logo will:

Make you memorable: Stand out from the competition and create a lasting impression.
Build trust and credibility: Convey professionalism and expertise.
Enhance brand recognition: Ensure your business is easily recognizable.
Reflect your brand values: Communicate your company's mission and personality.

Let's work together to create a logo that becomes an iconic representation of your business.

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Let's Jump Start Your Small Business Goals

Let's jump start your small business goals!

Good design is good business.

SERVICES.

1

the whole aesthetic

This package includes everything your business should need to establish your visual brand online or in person. That means:

a killer logo
a color palette
fonts
imagery selection
a branding one-pager
a 10-pack of social media templates
and business cards

These are the essentials when it comes to forming the identity of your new business and creating the consistent brand recognition that will make people notice you!

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2

the whole framework

This package includes everything you'll need to get your business well established online. That means:

a full branding refresh OR the creation of a new visual identity
a three page website design and build

These are the foundation of your small business's digital presence and makes it easier to make a great first impression on potential customers.

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3

the whole enchilada

This package includes everything you need to establish your small business across the board and provide a guide for partners and team members to maintain your brand. That includes:

a pro visual identity with extensive brand guidelines
a perfect logo
five page website
social media templates
business cards
marketing printables, such as outdoor signs and brochures.

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These service combinations are most typical for businesses that I work with.

COMBO PACKAGES

03

review & revise

When the first iteration/s of the design are ready, I’ll ask for your review and any edits that you’d like to see implemented. We can go back and forth with review and revisions a few times before the design may be ready to be finalized. Clear communication and feedback during the design process are crucial for achieving the best results. I appreciate your collaboration in ensuring that the final design meets your expectations.

Basically,
it works like this:

When creating a new website, there are two additional phases before launch. The building phase and an additional review and revise phase. The building phase is when I take your agreed upon preliminary design and use it to build a fully functional website.

*

04

finalize & launch

Once you’re happy with the design, I’ll transfer you the original files for your use. In the case of some printed items, like business cards, I can have them printed and mailed directly to you! Once the files are transferred, feel free to reach out if you require any further assistance or modifications. Additionally, I can provide recommendations for reputable printing services if you prefer to handle the printing ordering yourself.

I like to start out with a discovery call so we can chat about what your business design needs are and what ideas you may have to share with me. I start a project by trying to lear as much about your project needs as I can. I will usually send you a form to provide the necessary info for me to begin. Then I’ll do some competitor research so that I can create designs that wil help your business stand out in the crowd.

onboarding

01

design phase

02

After I have a good understanding of your project needs and goals, I’ll start the design phase and bring those ideas to life.The time required for the design process can vary depending of project type. For example, business cards can be ready for review in one day but website design can take up to a few weeks to prepare. I will be able to give you a more specific timeline after discussing your project goals with you.

Visual Identity

Print Design

Web Design & Dev