landing page
- shipped fast! -
The Snapshot
BRAND: Columbia University
I OWNED the CMS build and collaborated on design
TIMELINE: 1 week
DELIVERABLES: Fully Custom Landing Page on WIX with slideshows, social share images, favicon, domain setup and basic SEO
The Challenge:
The Columbia School of Social Work needed a temporary landing page to celebrate their Spring 2023 graduation and share essential event details. The page had to reflect the prestige of Columbia’s brand, deliver information with absolute clarity, and work seamlessly across devices. With only one week from kickoff to launch, the project demanded focused collaboration, efficient design decisions, and precise execution.
The Approach:
Partnering with designer Rita Radi, we began by mapping the user journey to ensure visitors could find what they needed quickly and intuitively. Together, we designed the page in Canva to align perfectly with Columbia’s established visual identity, using their color palette, typography, and tone of voice. This step ensured brand consistency while creating a fresh, event-specific feel. I then developed the page in Wix, optimizing layout and navigation for mobile responsiveness and accessibility. The build was completed in just two days without sacrificing polish or performance.
The Results:
The landing page launched on time and became a highly usable, visually cohesive hub for graduation information. It received over 780 visits in its single month online, making it easy for attendees, families, and alumni to access schedules, location details, and resources. The project demonstrated our ability to apply design thinking under tight deadlines, maintain brand integrity, and deliver a functional, high-quality web experience that met both user needs and institutional standards.
