Solopreneur Branding
The Snapshot
BRAND: Meia.Takes.Pics
I OWNED design strategy, concepts, and execution
TIMELINE: 3 weeks
DELIVERABLES: Fully Custom Logo Suite, Colors, Typography Selection, Illustrations, Pattern, Imagery Style, Style Sheet
The Challenge:
Meia, a talented local photographer, wanted a brand identity that would position her as a serious business owner while staying true to her personality-packed creative style. She needed a simple, adaptable logo system that would give her flexibility across platforms, plus tailored variations and illustrations for her key market segments: graduates and weddings/couples. The visuals had to be instantly recognizable, connect with her target clients, and align with her warm, artistic aesthetic.
The Approach:
I designed a clean, versatile primary logo that anchors her brand with a professional presence while leaving room for creative expression. From there, I created segment-specific logo variations and complementary illustrations to help her speak directly to each audience. A warm, rich color palette and nostalgic-meets-edgy typography gave the brand a distinctive, camera-inspired feel that matched Meia’s personal style and photographic voice.
The Results:
The new brand identity gave Meia the tools to confidently present her business across all touchpoints while targeting specific audiences with tailored assets. Her response says it best: "Everything is absolutely perfect! I truly love it all! You captured everything so beautifully, and I can't wait to start using it." Since launching, Meia’s business has grown, and she is preparing to open her own photography studio to serve clients and the local creative community. I recently made her a studio logo. :)
